Beatriz Almeida

Verde Beauty’s “no filter Fridays” series is one of the few brand campaigns my friends actually share. I would love to help build on that honest, playful voice as your next Social Media Manager.

For the last three years I have led social for Casa Lume, a home-fragrance brand sold online and in 40 stores. In that time I:

• grew Instagram from 38K to 210K followers and TikTok from zero to 145K, with no paid follower campaigns
• launched a creator programme with 60 micro-influencers that drove 22% of e-commerce revenue in 2025
• introduced a two-hour response promise for comments and DMs, raising our positive sentiment score from 71% to 89%

I plan content around data from Meta Business Suite and TikTok Analytics, but I also spend time in the comments, because that is where the best ideas come from. I shoot and edit short-form video myself in CapCut and Premiere Rush, which keeps us quick when a trend appears. I also manage a monthly budget of R$80,000 for paid social, and I report results to leadership in plain language, focusing on sales and customer lifetime value rather than likes.

I have included links to three campaigns in my portfolio. I would be delighted to discuss how I could help Verde Beauty reach its next million followers.