Sofia Martínez

I was delighted to see the opening for a Marketing Specialist at Lumen Travel Co. Your recent “Slow Travel” campaign is one of the most thoughtful pieces of brand storytelling I have seen this year, and I would love to help create the next one.

For the past four years I have planned and run digital campaigns for hospitality and lifestyle brands. My work includes a social media relaunch that grew Instagram followers from 12,000 to 85,000 in a year, and an email programme that now brings in 22% of direct bookings for a boutique hotel group.

I combine creative ideas with careful measurement: every campaign I run has clear goals, A/B tests and a short report the whole team can understand. I speak Spanish, English and French, which would help me work with your partners across Europe.

Thank you for considering my application. I would be glad to share examples of my work and discuss how I can help Lumen reach even more travellers.