Emily Tran

Good analysis changes what people do on Monday morning, not just what appears in a quarterly deck. That belief has shaped my four years as a data analyst, and it is why the Customer Insights role at Maple Grocers caught my attention.

At Lakeshore Pharmacy Group I am responsible for reporting across 120 stores. Some results I am proud of:

• Replaced 30 manual Excel reports with six Power BI dashboards, saving store managers an estimated 400 hours a month.
• Built a SQL model of loyalty-card data that identified lapsing customers; the targeted offers that followed recovered $1.2M in annual sales.
• Designed an A/B testing template now used by the marketing team for every promotion, with results reviewed in days rather than weeks.

I work daily in SQL (Snowflake), Python and Power BI, and I am careful about data quality – I wrote the validation checks that now catch broken store feeds before they reach executives. Just as important, I enjoy sitting with category managers to understand the question behind the request, so the final report answers what they actually need.

Grocery is a natural next step for me: high volumes, thin margins and decisions where good data clearly pays off. I would welcome a conversation about the challenges your team is working on.