Grace Whitfield

The best travel writing makes you check flight prices before you finish the article. That is the standard I set for myself, and I would love to write to it for Kōwhai Travel Co. as your new Content Writer.

For the past four years I have written for Southern Trails, an outdoor-gear retailer, where I produce guides, product stories and a weekly newsletter. A few results:

• My guide to the Great Walks became the site’s most-read page, ranking first on Google for 14 target keywords and bringing in 18,000 visits a month.
• I rewrote 220 product descriptions, which lifted add-to-cart rates by 12%.
• I grew the newsletter from 9,000 to 31,000 subscribers with an average open rate of 46%.

I research carefully, write clean first drafts and edit hard. I am comfortable with WordPress, Ahrefs and Google Search Console, and I work well with designers and photographers to make each piece look as good as it reads. I am used to tight deadlines and to editing other writers’ drafts with kindness and clarity. I also bring a strong sense of place – I have hiked, kayaked or cycled in most regions of Aotearoa.

My portfolio includes three pieces I think your readers would enjoy. Thank you for considering my application; I would be glad to discuss ideas for your autumn content calendar.