Lena Fischer

Digital Marketing Specialist (SEO & SEA)
lena.fischer@example.com+49 160 1234 5678Munich, Germanylinkedin.com/in/lenafischer

Profile

Digital marketer with 5 years of experience growing organic and paid traffic for e-commerce brands. Data-driven, hands-on with SEO, Google Ads and analytics, and focused on revenue – not just clicks.

Experience

Digital Marketing Specialist
Apr 2022 – Present
Alpenhaus Outdoor GmbH · Munich
  • Grew organic traffic by 140% in 2 years through technical SEO and content
  • Manage a EUR 600k yearly Google and Meta ads budget at 5.2x ROAS
  • Set up GA4 and Looker Studio dashboards for the whole marketing team
Online Marketing Manager
Jun 2020 – Mar 2022
Stadtrad Bikes · Hamburg
  • Launched the online shop's newsletter, growing to 35k subscribers
  • Cut cost per acquisition by 32% with better landing pages

Education

B.A. Media & Communication
2016 – 2020
Hanseatic University of Applied Sciences · Hamburg

Skills

SEO (technical & content)
Google Ads
Meta Ads
GA4 / Looker Studio
Email marketing
Conversion optimisation

Languages

GermanNative
EnglishFluent (C1)

Certifications

Google Ads Search CertificationGoogle · 2024
HubSpot Content MarketingHubSpot Academy · 2023

Interests

ClimbingFood bloggingTravel