About me
Product designer with 5 years of experience turning complex problems into simple, beautiful interfaces for mobile and web. Comfortable from user research to high-fidelity prototypes and design systems. Passionate about accessibility.
Experience
Senior Product Designer
- Redesigned the booking flow, raising conversion by 28%
- Built and maintain a design system with 120+ components in Figma
- Run monthly usability tests with patients and doctors
UI Designer
- Designed apps and websites for 25+ clients in retail and tourism
- Created brand identities, icons and illustrations
Education
B.A. Visual Communication Design
Projects
Accessible Metro Map
sofiamartinez.design/metro
Concept redesign of a city metro map for colour-blind travellers; featured in a regional design award.
Awards & Honours
Best New Product Design
Talks & Workshops
Designing for Colour Blindness