Profile
Data-driven marketing manager with 6 years of experience growing consumer brands in North America and Europe. Specialised in performance marketing, SEO and content strategy. Grew organic traffic 3x and managed annual ad budgets of $1.2M with a clear focus on ROI.
Experience
Digital Marketing Manager
Jan 2023 – Present
Lumiere Cosmetics Inc. · Toronto
- Own the digital strategy and a $1.2M yearly budget across Google, Meta and TikTok ads
- Increased online sales by 62% year over year
- Lead a team of 4 marketers and 2 agencies
Marketing Specialist
Apr 2019 – Dec 2022
Wanderly Travel · Vancouver
- Grew organic traffic from 120k to 400k monthly visits with an SEO content plan
- Launched a newsletter reaching 50k subscribers
- Ran influencer campaigns with 20+ creators
Education
B.A. Marketing & Communication
2014 – 2018
Lakeshore University · Toronto
Exchange semester in Lyon, France
Key Achievements
Grew online sales by 62% in one year
3x organic traffic in 18 months
Publications
Building Brand Loyalty with Short Video
2024
Marketing Today Magazine