Experience
Digital Marketing Specialist
Apr 2022 – Present
Alpenhaus Outdoor GmbH · Munich
- Grew organic traffic by 140% in 2 years through technical SEO and content
- Manage a EUR 600k yearly Google and Meta ads budget at 5.2x ROAS
- Set up GA4 and Looker Studio dashboards for the whole marketing team
Online Marketing Manager
Jun 2020 – Mar 2022
Stadtrad Bikes · Hamburg
- Launched the online shop's newsletter, growing to 35k subscribers
- Cut cost per acquisition by 32% with better landing pages
Education
B.A. Media & Communication
2016 – 2020
Hanseatic University of Applied Sciences · Hamburg