Emily Carter

Digital Marketing Manager
emily.carter@example.com+1 416 555 0142Toronto, Canadaemilycarter.marketinglinkedin.com/in/emilycarter

Profile

Data-driven marketing manager with 6 years of experience growing consumer brands in North America and Europe. Specialised in performance marketing, SEO and content strategy. Grew organic traffic 3x and managed annual ad budgets of $1.2M with a clear focus on ROI.

Experience

Digital Marketing Manager
Jan 2023 – Present
Lumiere Cosmetics Inc. · Toronto
  • Own the digital strategy and a $1.2M yearly budget across Google, Meta and TikTok ads
  • Increased online sales by 62% year over year
  • Lead a team of 4 marketers and 2 agencies
Marketing Specialist
Apr 2019 – Dec 2022
Wanderly Travel · Vancouver
  • Grew organic traffic from 120k to 400k monthly visits with an SEO content plan
  • Launched a newsletter reaching 50k subscribers
  • Ran influencer campaigns with 20+ creators

Education

B.A. Marketing & Communication
2014 – 2018
Lakeshore University · Toronto

Exchange semester in Lyon, France

Skills

Google Ads & Analytics/SEO / Content strategy/Meta & TikTok Ads/HubSpot/Copywriting/Data analysis

Languages

EnglishNative
FrenchProfessional (B2)

Key Achievements

Grew online sales by 62% in one year
3x organic traffic in 18 months

Publications

Building Brand Loyalty with Short Video
2024
Marketing Today Magazine

Certifications

Google Ads Search CertificationGoogle · 2024
Inbound Marketing CertificationHubSpot Academy · 2022

Interests

Travel/Food blogging/Yoga