BJT Vocabulary · Part 13

Top 100 BJT Words: Marketing, Sales Strategy & Planning (Part 13)

This section introduces BJT vocabulary for marketing and business planning: market research, products and development, promotion and advertising, sales activities and long-term strategy. These words are common in planning meetings, proposals and business news.

Tap the info icon next to any word to see its meaning, how it is used, and 6 example sentences with hiragana and romaji.

1. Market & Research

No.	Meaning	Japanese	Hiragana	Romaji
1	Market research	市場調査	しじょうちょうさ	shijou chousa
2	Persona (model customer profile)	ペルソナ	ぺるそな	perusona
3	Niche (market)	ニッチ	にっち	nicchi
4	Competitor; competition	競合	きょうごう	kyougou
5	Market share	シェア	しぇあ	shea
6	Target segment; target audience	ターゲット層	たーげっとそう	taagettosou
7	Needs	ニーズ	にーず	niizu
8	Market size	市場規模	しじょうきぼ	shijou kibo
9	Mature market	成熟市場	せいじゅくしじょう	seijuku shijou
10	Trend; movement	動向	どうこう	doukou
11	Trend	トレンド	とれんど	torendo
12	Potential customer	潜在顧客	せんざいこきゃく	senzai kokyaku
13	Existing customer	既存顧客	きぞんこきゃく	kizon kokyaku
14	Repeat customer	リピーター	りぴーたー	ripiitaa
15	Customer base; clientele	客層	きゃくそう	kyakusou
16	Willingness to buy; purchasing appetite	購買意欲	こうばいいよく	koubai iyoku
17	Trade area; catchment area	商圏	しょうけん	shouken
18	Future prospects; potential	将来性	しょうらいせい	shouraisei
19	Saturation	飽和	ほうわ	houwa
20	Best-selling items	売れ筋	うれすじ	uresuji

2. Products & Development

No.	Meaning	Japanese	Hiragana	Romaji
21	New product	新商品	しんしょうひん	shinshouhin
22	Development	開発	かいはつ	kaihatsu
23	Product planning	商品企画	しょうひんきかく	shouhin kikaku
24	Model change; full redesign	モデルチェンジ	もでるちぇんじ	moderu chenji
25	Brand	ブランド	ぶらんど	burando
26	Differentiation	差別化	さべつか	sabetsuka
27	Commercialization; turning into a product	商品化	しょうひんか	shouhinka
28	Added value	付加価値	ふかかち	fukakachi
29	Function; feature	機能	きのう	kinou
30	Design	デザイン	でざいん	dezain
31	Product assortment; range of goods	品揃え	しなぞろえ	shinazoroe
32	Lineup	ラインナップ	らいんなっぷ	rainnappu
33	Concept	コンセプト	こんせぷと	konseputo
34	Free sample	試供品	しきょうひん	shikyouhin
35	Packaging; package	パッケージ	ぱっけーじ	pakkeeji
36	Patent	特許	とっきょ	tokkyo
37	Limited-edition item	限定品	げんていひん	genteihin
38	Release; launch (of a product)	発売	はつばい	hatsubai
39	Renewal; redesign	リニューアル	りにゅーある	rinyuuaru
40	Featured item; special bargain (loss leader)	目玉商品	めだましょうひん	medama shouhin

3. Promotion & Advertising

No.	Meaning	Japanese	Hiragana	Romaji
41	Advertisement; advertising	広告	こうこく	koukoku
42	Publicity; promotion	宣伝	せんでん	senden
43	Public relations (PR)	広報	こうほう	kouhou
44	Press release	プレスリリース	ぷれすりりーす	puresuririisu
45	Social media (SNS)	SNS	えすえぬえす	esu enu esu
46	Exposure (in media)	露出	ろしゅつ	roshutsu
47	Flyer; leaflet	チラシ	ちらし	chirashi
48	Poster	ポスター	ぽすたー	posutaa
49	Exhibition; trade show	展示会	てんじかい	tenjikai
50	Trade fair	見本市	みほんいち	mihon'ichi
51	Word of mouth; customer reviews	口コミ	くちこみ	kuchikomi
52	Event	イベント	いべんと	ibento
53	Name recognition; how well-known something is	知名度	ちめいど	chimeido
54	Awareness (level)	認知度	にんちど	ninchido
55	Image	イメージ	いめーじ	imeeji
56	Medium; media outlet	媒体	ばいたい	baitai
57	Catchphrase; tagline	キャッチコピー	きゃっちこぴー	kyacchi kopii
58	Promotional giveaway; novelty item	ノベルティ	のべるてぃ	noberuti
59	Direct mail	ダイレクトメール	だいれくとめーる	dairekuto meeru
60	Tie-up; collaboration (in promotion)	タイアップ	たいあっぷ	taiappu

4. Sales Activities

No.	Meaning	Japanese	Hiragana	Romaji
61	Sales activities	営業活動	えいぎょうかつどう	eigyou katsudou
62	Developing new business; finding new customers	新規開拓	しんきかいたく	shinki kaitaku
63	Cold calling (in person); door-to-door sales	飛び込み営業	とびこみえいぎょう	tobikomi eigyou
64	Sales channel; market outlet	販路	はんろ	hanro
65	Agent; agency; distributor	代理店	だいりてん	dairiten
66	Wholesale	卸売	おろしうり	oroshiuri
67	Retail	小売	こうり	kouri
68	Sales performance; sales results	営業成績	えいぎょうせいせき	eigyou seiseki
69	Quota (required sales or work target)	ノルマ	のるま	noruma
70	Telephone appointment-setting (cold calls to book meetings)	テレアポ	てれあぽ	tereapo
71	Sales pitch; pushing a sale	売り込み	うりこみ	urikomi
72	Solution selling; consultative sales	提案営業	ていあんえいぎょう	teian eigyou
73	Demonstration (of a product)	実演	じつえん	jitsuen
74	Retailer; dealer; store selling a product	販売店	はんばいてん	hanbaiten
75	Corporate sales; B2B sales	法人営業	ほうじんえいぎょう	houjin eigyou
76	Route sales (regular visits to existing clients)	ルート営業	るーとえいぎょう	ruuto eigyou
77	Prospect; prospective customer	見込み客	みこみきゃく	mikomikyaku
78	Closing a deal; concluding a contract	成約	せいやく	seiyaku
79	Inquiry (from a potential buyer)	引き合い	ひきあい	hikiai
80	Sales talk; sales pitch (spoken)	営業トーク	えいぎょうとーく	eigyou tooku

5. Strategy & Planning

No.	Meaning	Japanese	Hiragana	Romaji
81	Business plan	事業計画	じぎょうけいかく	jigyou keikaku
82	Medium-to-long term	中長期	ちゅうちょうき	chuuchouki
83	Strategy meeting	戦略会議	せんりゃくかいぎ	senryaku kaigi
84	Return on investment (ROI)	投資対効果	とうしたいこうか	toushi taikouka
85	Alliance	アライアンス	あらいあんす	araiansu
86	Economies of scale	スケールメリット	すけーるめりっと	sukeeru meritto
87	Key performance indicator (KPI)	KPI	けーぴーあい	kee pii ai
88	Selection and concentration (focusing on core businesses)	選択と集中	せんたくとしゅうちゅう	sentaku to shuuchuu
89	Diversification	多角化	たかくか	takakuka
90	Strength; strong point	強み	つよみ	tsuyomi
91	Weakness; weak point	弱み	よわみ	yowami
92	Synergy	シナジー	しなじー	shinajii
93	Vision	ビジョン	びじょん	bijon
94	PDCA cycle (Plan-Do-Check-Act)	PDCA	ぴーでぃーしーえー	pii dii shii ee
95	Measure; policy action	施策	しさく	shisaku
96	Overseas expansion	海外進出	かいがいしんしゅつ	kaigai shinshutsu
97	Management resources	経営資源	けいえいしげん	keiei shigen
98	Advantage; superiority	優位性	ゆういせい	yuuisei
99	Competitiveness	競争力	きょうそうりょく	kyousouryoku
100	Roadmap	ロードマップ	ろーどまっぷ	roodomappu

Common Mix-ups in This List

Words that BJT learners often confuse, and how to tell them apart.

How is 市場調査 (shijou chousa) different from similar words?

調査 (chousa) is any investigation or survey; 市場調査 is specifically research about a market and its customers.

Usage: 〜の市場調査を行う (… no shijou chousa wo okonau), 市場調査の結果 (shijou chousa no kekka). Used before launching products or entering new markets.

How is シェア (shea) different from similar words?

占有率 (sen'yuuritsu) is a formal written equivalent; シェア is far more common in speech. Context tells you whether シェア means market share or sharing (e.g. ファイルをシェアする).

Usage: シェアを拡大する (shea wo kakudai suru), 市場シェア (shijou shea), シェアを奪う (shea wo ubau), シェア一位 (shea ichii).

How is 成熟市場 (seijuku shijou) different from similar words?

成長市場 (seichou shijou) is a growing market; 成熟市場 has little growth, so companies compete for share. 飽和 (houwa) is the extreme state of no room left.

Usage: 成熟市場で戦う (seijuku shijou de tatakau), 成熟市場における戦略 (seijuku shijou ni okeru senryaku).

How is 既存顧客 (kizon kokyaku) different from similar words?

新規顧客 (shinki kokyaku) are new customers; 既存顧客 are those you already have. 得意先 (tokuisaki) stresses regular, important business partners.

Usage: 既存顧客を大切にする (kizon kokyaku wo taisetsu ni suru), 既存顧客へのフォロー (kizon kokyaku e no foroo).

How is 商圏 (shouken) different from similar words?

地域 (chiiki) is just an area or region; 商圏 is the area seen from a business view, where its customers come from.

Usage: 商圏が広い／狭い (shouken ga hiroi / semai), 商圏人口 (shouken jinkou), 商圏を分析する (shouken wo bunseki suru).

How is 新商品 (shinshouhin) different from similar words?

新製品 (shinseihin) is often used for manufactured goods such as machines or electronics; 新商品 is broader and common in retail and food.

Usage: 新商品を発売する (shinshouhin wo hatsubai suru), 新商品の開発 (shinshouhin no kaihatsu), 新商品発表会 (shinshouhin happyoukai).

How is ブランド (burando) different from similar words?

商標 (shouhyou) is the legal trademark; ブランド includes the reputation and image customers associate with it.

Usage: ブランド力 (burandoryoku), ブランドイメージ (burando imeeji), ブランドを立ち上げる (burando wo tachiageru).

How is 機能 (kinou) different from similar words?

性能 (seinou) is performance (how well it works, e.g. speed); 機能 is what it can do (features).

Usage: 機能がある (kinou ga aru), 新機能 (shinkinou), 多機能 (takinou), 機能を追加する (kinou wo tsuika suru).

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